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The creators used their knowledge of toy collectibles to explain the product and also help develop a “how to” content theme to help purchasers of the product to build the toy once bought. The toy creators also began each content piece with an unboxing, and explained how they were “true” Halo fans.

@shartimusprime, @ultimatehalo and @generalkidd all produced their own unboxings and tutorials for the Mantis toy launch.

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