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Digital Fox Talent were asked to provide cosplayers to attend the launch of Infinity War and promote through their social media platforms. Digital Fox Talent worked with the cosplayers to produce a series of video content pieces that were promoted to over 250,000 superhero fans. The campaign drove over 25,000 3s views of the video series and linked directly to an option to book a movie ticket at IMAX.
Our Kols for IMAX
IMAX approached Digital Fox Talent to find some Marvel creators (kols) to promote The Avengers: Infinity War. Our creators turned up in cosplay, ready to work and churned out these videos packed with special effects to promote the movie.
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