The stats

Content pieces: 2

Influencers: 2

Views of content: 202,111


A Marvellous


The creators utilized their cosplay skills to produce the content, and took inspiration from the character designs in the cards that Topps wanted to promote. The content was integrated adverts on Youtube and Instagram content published to an audience of hundreds of thousands. The creators and their editors produced two versions of content. One that was fun with a complete Wolverine cosplay, and one had more focus on showing off the detail of the app. 

@jamiecost produced a content piece with a cosplay inspired by Wolverine, and @cosplaychris produced a version focussed on producing a custom collectible of Iron Man from the card collection.

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