Content pieces: 2
Views of content: 202,111
Toy Tiger Talent was approached by Topps Digital to produce content for their Digital Trading Cards to promote their digitized card collectibles product in partnership with Marvel. Our toy influencers who had a particular affinity for Marvel were perfect for the project and produced 2 content pieces each generating over 200,000 views.
The creators utilized their cosplay skills to produce the content, and took inspiration from the character designs in the cards that Topps wanted to promote. The content was integrated adverts on Youtube and Instagram content published to an audience of hundreds of thousands. The creators and their editors produced two versions of content. One that was fun with a complete Wolverine cosplay, and one had more focus on showing off the detail of the app.
@jamiecost produced a content piece with a cosplay inspired by Wolverine, and @cosplaychris produced a version focussed on producing a custom collectible of Iron Man from the card collection.
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